r\u00e9inventer la cosm\u00e9tique bio<\/a> en alliant expertise m\u00e9dicale et formules bio. Leur conviction ? Les ingr\u00e9dients actifs les plus efficaces en cosm\u00e9tique, tels que ceux utilis\u00e9s en m\u00e9decine esth\u00e9tique, sont \u00e9galement pr\u00e9sents dans la nature.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb]<\/p>\n
\u00c9tablir une marque de niche au sein d\u2019un march\u00e9 concurrentiel<\/h2>\n
Si le spa existe depuis 2015, la marque de soins Alaena Cosm\u00e9tique n\u2019a vu le jour qu\u2019en 2018. Les ventes en ligne sont vite devenues un levier de d\u00e9veloppement essentiel pour cette marque de soins bio de niche. Elles repr\u00e9sentent actuellement 60 % des recettes de l\u2019entreprise, qui double son chiffre d\u2019affaires d\u2019ann\u00e9e en ann\u00e9e.
La marque utilisait initialement MailChimp pour envoyer en masse des e-mails promouvant le spa. Mais, avec le lancement de la marque de cosm\u00e9tiques et du site marchand en 2018, l\u2019\u00e9quipe a voulu aller plus loin en mati\u00e8re de marketing automatis\u00e9.
\u00ab Le manque de personnalisation de l\u2019outil que nous utilisions nous limitait. Nous voulions notamment d\u00e9velopper les ventes crois\u00e9es : recommander des produits compl\u00e9mentaires aux rituels de soin de nos clientes \u00bb, explique Margaux Bacquey, directrice de la communication d\u2019Alaena.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb admin_label=\u00a0\u00bbBloc cas client\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/03\/image-customer-Alaena.jpg\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbcenter_left\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb84%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb550px\u00a0\u00bb min_height_tablet=\u00a0\u00bbauto\u00a0\u00bb min_height_phone=\u00a0\u00bbauto\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_image_tablet=\u00a0\u00bboff\u00a0\u00bb background_position_tablet=\u00a0\u00bbtop_left\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ transform_scale_tablet=\u00a0\u00bb\u00a0\u00bb transform_scale_phone=\u00a0\u00bb\u00a0\u00bb transform_scale_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_translate_tablet=\u00a0\u00bb\u00a0\u00bb transform_translate_phone=\u00a0\u00bb\u00a0\u00bb transform_translate_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_translate_linked=\u00a0\u00bboff\u00a0\u00bb transform_rotate_tablet=\u00a0\u00bb\u00a0\u00bb transform_rotate_phone=\u00a0\u00bb\u00a0\u00bb transform_rotate_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_skew_tablet=\u00a0\u00bb\u00a0\u00bb transform_skew_phone=\u00a0\u00bb\u00a0\u00bb transform_skew_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_origin_tablet=\u00a0\u00bb\u00a0\u00bb transform_origin_phone=\u00a0\u00bb\u00a0\u00bb transform_origin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_styles_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb positioning=\u00a0\u00bbabsolute\u00a0\u00bb position_origin_a=\u00a0\u00bbcenter_right\u00a0\u00bb position_origin_a_tablet=\u00a0\u00bbbottom_right\u00a0\u00bb position_origin_a_phone=\u00a0\u00bb\u00a0\u00bb position_origin_a_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb position_origin_f_tablet=\u00a0\u00bb\u00a0\u00bb position_origin_f_phone=\u00a0\u00bb\u00a0\u00bb position_origin_f_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb position_origin_r_tablet=\u00a0\u00bb\u00a0\u00bb position_origin_r_phone=\u00a0\u00bb\u00a0\u00bb position_origin_r_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb width=\u00a0\u00bb65%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb50px|60px|50px|60px|false|false\u00a0\u00bb transform_styles_tablet=\u00a0\u00bb\u00a0\u00bb transform_styles_phone=\u00a0\u00bb\u00a0\u00bb positioning_tablet=\u00a0\u00bbrelative\u00a0\u00bb positioning_phone=\u00a0\u00bb\u00a0\u00bb positioning_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb]<\/p>\n
Margaux Bacquey
Directrice de la communication, Alaena<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb]<\/p>\n
\u201cL\u2019\u00e9quipe technique a su r\u00e9agir hyper rapidement. \u00c0 chaque fois que nous avions une question, la r\u00e9ponse arrivait imm\u00e9diatement. Un mois apr\u00e8s notre premi\u00e8re prise de contact avec Probance, nous commencions \u00e0 envoyer nos e-mails.\u201d<\/h3>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbTexte avec liste\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb120px||120px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb60px||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb]<\/p>\n
Plus proche des clients gr\u00e2ce \u00e0 la personnalisation de Probance<\/h2>\n
Ambitionnant de devenir la r\u00e9f\u00e9rence de la cosm\u00e9tique naturelle en France, Alaena devait faire conna\u00eetre sa marque. Si son cabinet de relations presse lui avait obtenu de bonnes retomb\u00e9es m\u00e9diatiques, l\u2019entreprise voulait aussi se doter d\u2019une solution marketing abordable et simple d\u2019usage pour communiquer plus sp\u00e9cifiquement sur ses produits cosm\u00e9tiques. \u00ab La client\u00e8le des soins n\u2019est pas n\u00e9cessairement la m\u00eame que celle du spa, c\u2019est pourquoi nous devions construire et fid\u00e9liser une nouvelle base de clients. \u00bb<\/p>\n
\u00ab Par ailleurs, parce que Alaena est une marque haut de gamme, nous voulions nous rapprocher de nos clients en leur offrant des messages plus qualitatifs, plus personnalis\u00e9s \u00bb d\u00e9veloppe Margaux Bacquey. L\u2019une des cofondatrices, Anne Peres, avait entendu dire que Probance pourrait les aider \u00e0 mieux communiquer avec leur client\u00e8le gr\u00e2ce \u00e0 l\u2019analyse de donn\u00e9es complexes.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbTexte + visuel\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f8dec7″ custom_padding=\u00a0\u00bb140px|8%|140px|8%|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|8%||8%|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb]<\/p>\n
Un design haut de gamme pour consolider l\u2019image de marque<\/h2>\n
[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n
La collaboration et la solution se sont mises en place tr\u00e8s facilement, notamment gr\u00e2ce \u00e0 la r\u00e9activit\u00e9 des \u00e9quipes commerciales et techniques de Probance. \u00ab L\u2019\u00e9quipe technique a su r\u00e9agir hyper rapidement. \u00c0 chaque fois que nous avions une question, la r\u00e9ponse arrivait imm\u00e9diatement. Un mois apr\u00e8s notre premi\u00e8re prise de contact avec Probance, nous commencions \u00e0 envoyer nos e-mails \u00bb, t\u00e9moigne Margaux Bacquey<\/p>\n
Bien que Probance offre une solution cl\u00e9 en main, l\u2019\u00e9quipe d\u2019Alaena a pr\u00e9f\u00e9r\u00e9 conserver la main sur le choix des sc\u00e9narios \u00e0 mettre en place et l\u2019apparence des newsletters. Mais l\u2019\u00e9quipe de Probance n\u2019\u00e9tait jamais loin pour offrir accompagnement et conseils. \u00ab Notre interlocutrice, Claire L\u00e9crivain, nous a \u00e9norm\u00e9ment aid\u00e9s en recommandant les sc\u00e9narios et parcours clients les plus efficaces pour nous. Elle a parfaitement compris notre positionnement haut de gamme, et donc notre besoin d\u2019un design et de fonctionnalit\u00e9s premium. \u00bb Les r\u00e9sultats ayant \u00e9t\u00e9 au rendez-vous d\u00e8s le d\u00e9part, il ne restait plus qu\u2019\u00e0 affiner.<\/p>\n
La solution Probance Ecommerce Essentials est g\u00e9r\u00e9e par Margaux Bacquey, qui s\u2019occupe elle-m\u00eame des contenus des newsletters afin de conserver une parfaite ma\u00eetrise sur l\u2019image soign\u00e9e de la marque. Avec la solution Probance, pas besoin des services on\u00e9reux d\u2019une agence de design : les \u00e9quipes internes peuvent facilement cr\u00e9er des e-mails mis en page de mani\u00e8re professionnelle.<\/p>\n
\u00ab Cette derni\u00e8re version nous laisse absolument libres de personnaliser tout ce que nous voulons, de l\u2019apparence des boutons aux polices de caract\u00e8res, en passant par les couleurs ou les visuels. Bref, tout ! Nos clients appr\u00e9cient les messages sur le fond comme sur la forme, et c\u2019est bon pour notre marque. \u00bb<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/03\/image-customer-Alaena-visuel-copie.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex;||flex-direction: column;||justify-content: center;\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbContenu texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb125px||125px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||60px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb]<\/p>\n
Des sc\u00e9narios de cross-sell qui stimulent les ventes<\/h2>\n
L\u2019\u00e9quipe d\u2019Alaena voit clairement les r\u00e9sultats gr\u00e2ce \u00e0 des rapports r\u00e9guliers, contenant les indicateurs cl\u00e9s de performances. \u00ab D\u00e8s que nous effectuons un changement, je vois d\u00e8s le lendemain s\u2019il marche ou non \u00bb. Le sc\u00e9nario de ventes crois\u00e9es (cross-sell) a d\u00e9j\u00e0 donn\u00e9 de tr\u00e8s bons r\u00e9sultats et ne requiert aucun ajustement suppl\u00e9mentaire, dans la mesure o\u00f9 il fonctionne tout seul. L\u2019e-mail envoy\u00e9 suite aux abandons de paniers et l\u2019e-mail de relance post visite s\u2019av\u00e8rent \u00e9galement tr\u00e8s efficaces, avec des taux de clic moyens de 15 \u00e0 40 %. D\u00e9sormais, 20 \u00e0 30 % des recettes mensuelles de la marque proviennent directement des e-mails.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb]<\/p>\n
Des inscriptions en hausse, et un niveau de qualit\u00e9 homog\u00e8ne<\/h2>\n
Alaena a trouv\u00e9 en Probance le tremplin qui lui a permis de concr\u00e9tiser son ambition d\u2019un marketing digne des grandes marques de luxe. Les clients sont non seulement plus fid\u00e8les, mais aussi plus nombreux, la marque ayant enregistr\u00e9 une hausse de 10 % de sa base d\u2019inscrits sur l\u2019ann\u00e9e.<\/p>\n
L\u2019entreprise n\u2019a pas acc\u00e8s aux donn\u00e9es de ventes dans les prestigieux h\u00f4tels qu\u2019elle approvisionne, comme le George V \u00e0 Paris, mais elle peut suivre les ventes dans son spa, bien qu\u2019il soit op\u00e9r\u00e9 comme une entit\u00e9 distincte. \u00ab Pour la suite, nous voulons relier les donn\u00e9es de ventes dans le spa \u00e0 celles du site. Ainsi nous pourrons offrir des recommandations qualitatives et homog\u00e8nes tout au long du parcours de vente. \u00bb<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbListe avec icones\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f8dec7″ custom_padding=\u00a0\u00bb95px||140px||false|false\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbTitre liste\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb48px\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb]<\/p>\n
Les B\u00e9n\u00e9fices pour Alaena<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ admin_label=\u00a0\u00bbIcon + titre + texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb40px|auto|0px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/03\/icon-ALAENA-benefits-1-1.png\u00a0\u00bb title_text=\u00a0\u00bbicon-ALAENA-benefits 1″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:inline-block;||border-radius:50%;||padding: 16px 18px;\u00a0\u00bb border_radii=\u00a0\u00bbon|NaN%|NaN%|NaN%|NaN%\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb]<\/p>\n
Des revenus dop\u00e9s<\/h3>\n
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Aucune occasion de vente n\u2019est gaspill\u00e9e gr\u00e2ce \u00e0 des e-mails de cross-sell, d\u2019up-sell et de relances de paniers abandonn\u00e9s.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/03\/icon-ALAENA-benefits-2-1.png\u00a0\u00bb title_text=\u00a0\u00bbicon-ALAENA-benefits 2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:inline-block;||border-radius:50%;||padding: 15px 16px;\u00a0\u00bb border_radii=\u00a0\u00bbon|NaN%|NaN%|NaN%|NaN%\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb]<\/p>\n
Des r\u00e9sultats visibles<\/h3>\n
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Des rapports r\u00e9guliers aident \u00e0 voir clairement le ROI, en toute simplicit\u00e9.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/03\/icon-ALAENA-benefits-3-1.png\u00a0\u00bb title_text=\u00a0\u00bbicon-ALAENA-benefits 3″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:inline-block;||border-radius:50%;||padding: 15px;\u00a0\u00bb border_radii=\u00a0\u00bbon|NaN%|NaN%|NaN%|NaN%\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb]<\/p>\n
Une image de marque renforc\u00e9e<\/h3>\n
[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb]<\/p>\n
Parce que la marque garde la main sur le design, tous les messages refl\u00e8tent ses codes et son identit\u00e9.<\/p>\n
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Lancez-vous<\/h2>\n
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Probance x Alaena Probance aide Alaena \u00e0 capter de nouveaux clients gr\u00e2ce \u00e0 un marketing haut de gammeProbance aide Alaena \u00e0 capter de nouveaux clients gr\u00e2ce \u00e0 un marketing haut de gamme Bas\u00e9e \u00e0 Biarritz, Alaena propose un spa et une marque de soins de la peau bio haut de gamme. Les produits Alaena Cosm\u00e9tique […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2669,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2688","page","type-page","status-publish","hentry"],"yoast_head":"\n
Probance x Alaena - [Preprod] Probance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.probance.com\/customers\/the-alaena-story\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Probance x Alaena - [Preprod] Probance\" \/>\n<meta property=\"og:description\" content=\"Probance x Alaena Probance aide Alaena \u00e0 capter de nouveaux clients gr\u00e2ce \u00e0 un marketing haut de gammeProbance aide Alaena \u00e0 capter de nouveaux clients gr\u00e2ce \u00e0 un marketing haut de gamme Bas\u00e9e \u00e0 Biarritz, Alaena propose un spa et une marque de soins de la peau bio haut de gamme. 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