3,500<\/strong>
Vins en stock<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bb2 blocs de texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb130px||130px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||80px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Une activit\u00e9 mondiale, des besoins \u00e9volutifs<\/h2>\n
Angel Wine, qui compte quelque 10 000 contacts dans sa base de donn\u00e9es clients, vend de grands vins fran\u00e7ais partout dans le monde, de Singapour \u00e0 Londres en passant par Hong Kong et Tokyo.
Mais, dans un contexte d\u2019incertitude marqu\u00e9 par des entraves au commerce international et par la pand\u00e9mie de Covid-19 pesant sur les ventes aux restaurants et aux h\u00f4tels, l\u2019entreprise a d\u00fb r\u00e9agir rapidement pour adapter son offre \u00e0 un nouveau segment de march\u00e9 en forte croissance : les \u0153nophiles particuliers.<\/p>\n
L\u2019entreprise ach\u00e8te directement ses vins dans des domaines viticoles ou dans des ventes priv\u00e9es, o\u00f9 seules de petites quantit\u00e9s sont mises en vente. Il est donc essentiel de pouvoir avertir imm\u00e9diatement les clients que leur Champagne ou leur Bordeaux favori est disponible.<\/p>\n
Qui plus est, les comportements d\u2019achats sont irr\u00e9guliers et sensibles \u00e0 la saisonnalit\u00e9, en fonction de la situation g\u00e9ographique des clients. Les messages doivent donc \u00eatre soigneusement minut\u00e9s et adaptables. Par exemple, les clients tendent \u00e0 passer commande en fin d\u2019ann\u00e9e, mais pas en \u00e9t\u00e9, car les temp\u00e9ratures \u00e9lev\u00e9es peuvent alt\u00e9rer les propri\u00e9t\u00e9s chimiques des grands vins en d\u00e9pit des efforts d\u00e9ploy\u00e9s par Angel Wine pour les garder intacts.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Fatigu\u00e9s de composer avec les plateformes d\u2019e-mailing<\/h2>\n
Ayant exploit\u00e9 toutes les possibilit\u00e9s de sa pr\u00e9c\u00e9dente solution, une c\u00e9l\u00e8bre plateforme d\u2019e-mailing de masse, Angel Wine en avait atteint les limites.
Le vaste catalogue en constante \u00e9volution de l\u2019entreprise \u00e9tait trop complexe \u00e0 g\u00e9rer pour un simple outil d\u2019e-mailing. Par ailleurs, vendre \u00e0 l\u2019international exige de communiquer dans diff\u00e9rentes langues, avec diverses devises, et de pouvoir afficher les prix TTC comme HT.<\/p>\n
\u00ab Notre outil d\u2019e-mailing ne pouvait pas nous fournir le degr\u00e9 de personnalisation et de ciblage dans la recommandation que nous voulions \u00bb, explique Julie Le Tr\u00e9vou, directrice de la strat\u00e9gie web d\u2019Angel Wine. \u00ab Et toutes les campagnes et la segmentation devaient \u00eatre faites manuellement, ce qui nous prenait \u00e9norm\u00e9ment de temps. \u00bb<\/p>\n
Par ailleurs, le pr\u00e9c\u00e9dent outil ne permettait pas d\u2019envoyer d\u2019e-mails invitant \u00e0 r\u00e9cup\u00e9rer les paniers abandonn\u00e9s. Un vrai probl\u00e8me, sachant que les statistiques Prestashop indiquaient des pertes de recettes dues aux paniers abandonn\u00e9s.<\/p>\n
Julie Le Tr\u00e9vou ajoute : \u00ab Nous avancions dans le brouillard, sans moyens de suivi, sans r\u00e9sultats mesurables. Nous ne pouvions pas analyser les taux d\u2019ouverture, ou \u00e9tudier les comportements des clients. \u00bb<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb admin_label=\u00a0\u00bbBloc cas client\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/03\/image-customer-Angel-wine.jpg\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbcenter_left\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb84%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb550px\u00a0\u00bb min_height_tablet=\u00a0\u00bbauto\u00a0\u00bb min_height_phone=\u00a0\u00bbauto\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_image_tablet=\u00a0\u00bboff\u00a0\u00bb background_position_tablet=\u00a0\u00bbtop_left\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ transform_scale_tablet=\u00a0\u00bb\u00a0\u00bb transform_scale_phone=\u00a0\u00bb\u00a0\u00bb transform_scale_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_translate_tablet=\u00a0\u00bb\u00a0\u00bb transform_translate_phone=\u00a0\u00bb\u00a0\u00bb transform_translate_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_translate_linked=\u00a0\u00bboff\u00a0\u00bb transform_rotate_tablet=\u00a0\u00bb\u00a0\u00bb transform_rotate_phone=\u00a0\u00bb\u00a0\u00bb transform_rotate_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_skew_tablet=\u00a0\u00bb\u00a0\u00bb transform_skew_phone=\u00a0\u00bb\u00a0\u00bb transform_skew_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_origin_tablet=\u00a0\u00bb\u00a0\u00bb transform_origin_phone=\u00a0\u00bb\u00a0\u00bb transform_origin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_styles_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb positioning=\u00a0\u00bbabsolute\u00a0\u00bb position_origin_a=\u00a0\u00bbcenter_right\u00a0\u00bb position_origin_a_tablet=\u00a0\u00bbbottom_right\u00a0\u00bb position_origin_a_phone=\u00a0\u00bb\u00a0\u00bb position_origin_a_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb position_origin_f_tablet=\u00a0\u00bb\u00a0\u00bb position_origin_f_phone=\u00a0\u00bb\u00a0\u00bb position_origin_f_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb position_origin_r_tablet=\u00a0\u00bb\u00a0\u00bb position_origin_r_phone=\u00a0\u00bb\u00a0\u00bb position_origin_r_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb width=\u00a0\u00bb65%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb50px|60px|50px|60px|false|false\u00a0\u00bb transform_styles_tablet=\u00a0\u00bb\u00a0\u00bb transform_styles_phone=\u00a0\u00bb\u00a0\u00bb positioning_tablet=\u00a0\u00bbrelative\u00a0\u00bb positioning_phone=\u00a0\u00bb\u00a0\u00bb positioning_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Julie Le Tr\u00e9vou
Directrice de la strat\u00e9gie web, Angel Wine<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
\u201cNous sommes vraiment satisfaits de Probance. La solution nous aide \u00e0 nous adresser \u00e0 nos clients de mani\u00e8re individualis\u00e9e, en leur parlant de ce qui les int\u00e9resse. Nous devons \u00e0 Probance environ un quart de notre volume d\u2019activit\u00e9.\u201d<\/h3>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbTexte + visuel\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb80px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#ffeeaa\u00a0\u00bb custom_padding=\u00a0\u00bb140px|8%|140px|8%|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|8%||8%|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Des recommandations personnalis\u00e9es pour \u00e9toffer le panier moyen<\/h2>\n
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Angel Wine avait besoin d\u2019une solution marketing v\u00e9ritablement automatis\u00e9e et personnalis\u00e9e. Un outil capable d\u2019absorber la complexit\u00e9 de son catalogue de vins, d\u2019afficher les prix TTC et HT, et de s\u2019adapter aux sp\u00e9cificit\u00e9s locales d\u2019une client\u00e8le internationale.
L\u2019entreprise avait \u00e9galement besoin de recommandations personnalis\u00e9es pour promouvoir certains produits en fonction de l\u2019\u00e9volution des habitudes d\u2019achat et des pr\u00e9f\u00e9rences de ses clients. Par exemple, un client peut manifester de l\u2019int\u00e9r\u00eat pour tous les vins rouges, pour les Bordeaux et C\u00f4tes-du-rh\u00f4ne uniquement, ou uniquement pour les vins d\u2019un domaine particulier. Les communications devaient alors r\u00e9pondre \u00e0 ces crit\u00e8res.<\/p>\n
Et, compte tenu de la forte saisonnalit\u00e9 de cette activit\u00e9 de niche, il fallait pouvoir d\u00e9velopper de vraies relations avec les clients, et construire des liens dans la dur\u00e9e pour les inciter \u00e0 revenir r\u00e9guli\u00e8rement.<\/p>\n
Enfin, il \u00e9tait essentiel de gagner en visibilit\u00e9 sur les r\u00e9sultats et le retour sur investissement du marketing.<\/p>\n
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L\u2019IA de Probance et ses analyses de donn\u00e9es font de la personnalisation un levier de chiffre d\u2019affaires<\/h2>\n
Sur la recommandation d\u2019une agence digitale, Angel Wine a d\u00e9couvert Probance : une solution de marketing automatis\u00e9 dont l\u2019approche ultra-personnalis\u00e9e permet d\u2019\u00e9mettre des recommandations v\u00e9ritablement individualis\u00e9es. C\u2019\u00e9tait aussi l\u2019occasion d\u2019automatiser les e-mailings pour faire gagner aux \u00e9quipes un temps cons\u00e9quent.<\/p>\n
Probance a alors mis sa puissante IA \u00e0 l\u2019\u0153uvre pour \u00e9tablir des croisements entre les plus de 3 500 r\u00e9f\u00e9rences du catalogue complexe et \u00e9volutif d\u2019Angel Wine et les non moins complexes pr\u00e9f\u00e9rences de ses clients. Les sc\u00e9narios marketing les plus efficaces ? Les newsletters automatis\u00e9es (\u00e0 la fr\u00e9quence renforc\u00e9e en p\u00e9riodes de pic d\u2019activit\u00e9), les indispensables relances de paniers abandonn\u00e9s, les notifications d\u2019arrivages de produits, et les messages de reciblage post visite.<\/p>\n
Parce que l\u2019IA de Probance analyse toutes les donn\u00e9es, et notamment les comportements de navigation et les habitudes d\u2019achat, les recommandations personnalis\u00e9es sont d\u00e9sormais pertinentes pour chacun des \u0153nophiles.<\/p>\n
Plus pertinentes, ces communications r\u00e9coltent de meilleurs r\u00e9sultats en termes de taux d\u2019ouverture, de clic, et de conversion. Selon Julie Le Tr\u00e9vou, le taux d\u2019ouverture d\u00e9passe la moyenne du march\u00e9, et les relances de paniers abandonn\u00e9s atteignent un taux d\u2019ouverture de 60 %. Tandis qu\u2019un afflux de nouveaux clients potentiels sur le site entra\u00eene des ventes plus importantes et plus fr\u00e9quentes.<\/p>\n
\u00ab Les alertes sont id\u00e9ales pour informer des clients cibl\u00e9s des nouveaux arrivages et des crus d\u2019exception. Parce qu\u2019ils ne sont vendus qu\u2019en petites quantit\u00e9s, les clients doivent \u00eatre mis au courant aussit\u00f4t que possible de leur disponibilit\u00e9 \u00bb. Une attention aux d\u00e9tails qui se traduit par une fid\u00e9lisation de la client\u00e8le, et par une augmentation du panier moyen.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbContenu\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||120px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||60px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
25 % du volume d\u2019activit\u00e9 g\u00e9n\u00e9r\u00e9 par les messages automatis\u00e9s<\/h2>\n
\u00ab Nous avons trouv\u00e9 la solution vraiment efficace et nous avons appr\u00e9ci\u00e9 la richesse des fonctionnalit\u00e9s. Par exemple, les informations li\u00e9es aux produits sont automatiquement affich\u00e9es dans la devise appropri\u00e9e, que la TVA soit applicable ou non, et dans la langue du client. \u00bb L\u2019IA de Probance offre des recommandations de produits finement personnalis\u00e9es \u00e0 chaque consommateur sur la base de ses habitudes d\u2019achat et de la probabilit\u00e9 qu\u2019il passe commande.<\/p>\n
Julie le Tr\u00e9vou est \u00e9galement convaincue par l\u2019accompagnement des \u00e9quipes de Probance : \u00ab Ils sont vraiment r\u00e9actifs. \u00c0 chaque fois qu\u2019il y a un probl\u00e8me, ils sont l\u00e0 pour nous proposer une solution rapide. \u00bb<\/p>\n
\u00ab En somme, nous sommes tr\u00e8s satisfaits de Probance, qui nous aide vraiment \u00e0 nous adresser \u00e0 nos clients de mani\u00e8re individualis\u00e9e, en leur parlant de ce qui les int\u00e9resse. Rien que les newsletters automatis\u00e9es et les sc\u00e9narios marketing g\u00e9n\u00e8rent environ un quart de notre volume d\u2019activit\u00e9. \u00bb, explique Julie Le Tr\u00e9vou, qui vient de prolonger le contrat avec Probance pour deux ann\u00e9es suppl\u00e9mentaires.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbListe avec icones\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#ffeeaa\u00a0\u00bb custom_padding=\u00a0\u00bb95px||140px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbTitre liste\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb48px\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Les B\u00e9n\u00e9fices pour Angel Wine<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ admin_label=\u00a0\u00bbIcon + titre + texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb40px|auto|0px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/03\/icon-difference-1.png\u00a0\u00bb title_text=\u00a0\u00bbicon-difference 1″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:inline-block;||border-radius:50%;||padding: 15px 16px;\u00a0\u00bb border_radii=\u00a0\u00bbon|NaN%|NaN%|NaN%|NaN%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Une meilleure personnalisation<\/h3>\n
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L\u2019IA de Probance g\u00e8re et analyse des donn\u00e9es complexes en provenance de diff\u00e9rentes sources pour une meilleure personnalisation.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/03\/icon-OFI-benefits-1.png\u00a0\u00bb title_text=\u00a0\u00bbicon-OFI-benefits 1″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:inline-block;||border-radius:50%;||padding: 15px;\u00a0\u00bb border_radii=\u00a0\u00bbon|NaN%|NaN%|NaN%|NaN%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
De meilleurs r\u00e9sultats<\/h3>\n
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Des communications pertinentes obtiennent de meilleures r\u00e9sultats en termes de taux d\u2019ouverture, de clic et de conversion.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/03\/icon-ANGEL-WINE-benefits-3.png\u00a0\u00bb title_text=\u00a0\u00bbicon-ANGEL WINE-benefits 3″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:inline-block;||border-radius:50%;||padding: 15px;\u00a0\u00bb border_radii=\u00a0\u00bbon|NaN%|NaN%|NaN%|NaN%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Une personnalisation aux sp\u00e9cificit\u00e9s locales<\/h3>\n
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Les prix et descriptifs des produits sont personnalis\u00e9s pour s\u2019adapter \u00e0 la devise et \u00e0 la langue du pays du client.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBloc contact\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb position_origin_a_tablet=\u00a0\u00bb\u00a0\u00bb position_origin_a_phone=\u00a0\u00bb\u00a0\u00bb position_origin_a_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb position_origin_f_tablet=\u00a0\u00bb\u00a0\u00bb position_origin_f_phone=\u00a0\u00bb\u00a0\u00bb position_origin_f_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb position_origin_r_tablet=\u00a0\u00bb\u00a0\u00bb position_origin_r_phone=\u00a0\u00bb\u00a0\u00bb position_origin_r_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb width=\u00a0\u00bb68%\u00a0\u00bb width_tablet=\u00a0\u00bb84%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb150px||150px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb positioning_tablet=\u00a0\u00bb\u00a0\u00bb positioning_phone=\u00a0\u00bb\u00a0\u00bb positioning_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb60px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Lancez-vous<\/h2>\n
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Probance x Angel Wine L\u2019un des premiers n\u00e9gociants de vins en ligne a fait appel \u00e0 Probance pour coordonner un catalogue complexe et fluctuant comprenant des milliers de r\u00e9f\u00e9rences et une client\u00e8le d\u2019\u0153nophiles r\u00e9partie \u00e0 travers le monde.Probance aide Angel Wine \u00e0 adresser \u00e0 des \u0153nophiles internationaux des recommandations personnalis\u00e9es Angel Wine, qui a fait […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2669,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2690","page","type-page","status-publish","hentry"],"yoast_head":"\n
Probance x Angel Wine - [Preprod] Probance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.probance.com\/customers\/the-angel-wine-story\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Probance x Angel Wine - [Preprod] Probance\" \/>\n<meta property=\"og:description\" content=\"Probance x Angel Wine L\u2019un des premiers n\u00e9gociants de vins en ligne a fait appel \u00e0 Probance pour coordonner un catalogue complexe et fluctuant comprenant des milliers de r\u00e9f\u00e9rences et une client\u00e8le d\u2019\u0153nophiles r\u00e9partie \u00e0 travers le monde.Probance aide Angel Wine \u00e0 adresser \u00e0 des \u0153nophiles internationaux des recommandations personnalis\u00e9es Angel Wine, qui a fait […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.probance.com\/customers\/the-angel-wine-story\/\" \/>\n<meta property=\"og:site_name\" content=\"[Preprod] Probance\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-12T00:06:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.probance.com\/customers\/the-angel-wine-story\/\",\"url\":\"https:\/\/preprod.probance.com\/customers\/the-angel-wine-story\/\",\"name\":\"Probance x Angel Wine - 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