{"id":2692,"date":"2021-02-05T08:46:30","date_gmt":"2021-02-05T08:46:30","guid":{"rendered":"https:\/\/probance.com\/clients\/the-bexley-story\/"},"modified":"2021-04-15T12:16:55","modified_gmt":"2021-04-15T12:16:55","slug":"probance-x-bexley","status":"publish","type":"page","link":"https:\/\/preprod.probance.com\/fr\/clients\/probance-x-bexley\/","title":{"rendered":"Probance x Bexley"},"content":{"rendered":"

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Probance x Bexley<\/h1>\n

Avec les communications clients personnalis\u00e9es de la solution Probance, la marque de pr\u00eat-\u00e0-porter masculin Bexley r\u00e9concilie marketing physique et marketing digital.<\/p>\n

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Bexley a fait appel \u00e0 Probance pour mieux coordonner marketing physique et digital afin de renforcer la fid\u00e9lit\u00e9 et les ventes.<\/h2>\n

Depuis sa cr\u00e9ation par Eric Botton \u00e0 Lyon en 1985, la marque de chaussures de ville pour hommes Bexley incarne le luxe abordable. Les produits sont exclusivement distribu\u00e9s dans les 23 boutiques de la marque en France et en Belgique et sur un site de e-commerce en plein essort : www.bexley.com<\/a>. Bexley poursuit son d\u00e9veloppement en France et en Europe.<\/p>\n

Il y a dix ans, l\u2019entreprise a entam\u00e9 une diversification en ajoutant \u00e0 son offre de chaussures des gammes de v\u00eatements et d\u2019accessoires masculins. En ligne comme en boutique, Bexley promet ainsi aux hommes de les habiller pour toutes les circonstances, des plus formelles aux plus d\u00e9contract\u00e9es. Avec une strat\u00e9gie de prix claire – un prix unique pour tous les articles d’une m\u00eame cat\u00e9gorie et des remises sur le nombre – la marque <\/span>vise \u00e0 accro\u00eetre ses ventes aupr\u00e8s de sa client\u00e8le existante<\/span>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbVisuel + chiffre cl\u00e9s\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/03\/Probance-Iphone-BEXLEY-FR.png\u00a0\u00bb title_text=\u00a0\u00bbProbance-Iphone BEXLEY FR\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#587460″ custom_padding=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbchiffre\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#83a08b\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb33%\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb60px||60px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||align-items:center;||justify-content:center;\u00a0\u00bb]<\/p>\n

340,000\u20ac<\/strong>
de recettes dues aux e-mails pour le seul mois de d\u00e9cembre 2020<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbchiffre\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#9cb4a4″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb34%\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb60px||60px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||align-items:center;||justify-content:center;\u00a0\u00bb]<\/p>\n

30%<\/strong>
des recettes des ventes en ligne
proviennent du marketing automatis\u00e9<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbchiffre\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#bdd6c6″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb33%\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb60px||60px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||align-items:center;||justify-content:center;\u00a0\u00bb]<\/p>\n

1 sur 2<\/strong>
clients en boutique a ouvert
un e-mail au cours de la semaine<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bb2 blocs de texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb130px||130px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||80px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb]<\/p>\n

Un enjeu de synergies entre physique et digital<\/h2>\n

Capucine Boutin, responsable marketing de Bexley, anime une \u00e9quipe de trois personnes. Elle pilote la strat\u00e9gie marketing et communication ainsi que toutes les activit\u00e9s li\u00e9es \u00e0 la relation clients, en ligne comme hors ligne.<\/p>\n

L\u2019objectif de Capucine Boutin \u00e9tait clair : rendre les communications et recommandations adress\u00e9es aux clients plus pertinentes afin d\u2019accro\u00eetre les ventes. Elle souhaitait \u00e9galement harmoniser la proposition de valeur sur les divers canaux en renfor\u00e7ant la coh\u00e9rence entre les campagnes d\u2019e-mailing, le site marchand ou encore les messages en points de vente. Cr\u00e9er des passerelles entre les mondes (par exemple en croisant les donn\u00e9es comportementales en ligne et hors ligne) devait lui permettre de rendre les messages marketing plus homog\u00e8nes et plus personnalis\u00e9s. Avec pour cons\u00e9quence une fid\u00e9lisation de la client\u00e8le et une croissance des ventes.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb]<\/p>\n

Les limites des plateformes d\u2019e-mailing<\/h2>\n

Mais elle utilisait auparavant une plateforme d\u2019e-mailing pour g\u00e9rer ses communications clients. Bien que l\u2019outil ait bien fonctionn\u00e9 au d\u00e9but, elle se heurtait \u00e0 ses limites depuis un certain temps. <\/span>Adresser \u00e0 tous les clients les m\u00eames messages produits indiff\u00e9renci\u00e9s ne suffisait plus. \u00ab\u00a0Nous devions am\u00e9liorer nos relations clients. Le monde a chang\u00e9, les clients attendent aujourd\u2019hui d\u2019\u00eatre trait\u00e9s de mani\u00e8re plus individualis\u00e9e\u00a0\u00bb, d\u00e9veloppe <\/span>Capucine <\/span>Boutin.<\/span><\/p>\n

Il \u00e9tait devenu imp\u00e9ratif pour <\/span>Capucine <\/span>Boutin et pour Bexley de se doter d\u2019une solution marketing plus aboutie afin de personnaliser davantage les communications. La finalit\u00e9 \u00e9tant d\u2019accro\u00eetre les ventes aupr\u00e8s des clients existants.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb admin_label=\u00a0\u00bbBloc cas client\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/02\/beyxley-quote.jpg\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbcenter_left\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb84%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb550px\u00a0\u00bb min_height_tablet=\u00a0\u00bbauto\u00a0\u00bb min_height_phone=\u00a0\u00bbauto\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb background_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb background_enable_image_tablet=\u00a0\u00bboff\u00a0\u00bb background_position_tablet=\u00a0\u00bbtop_left\u00a0\u00bb custom_padding__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ transform_scale_tablet=\u00a0\u00bb\u00a0\u00bb transform_scale_phone=\u00a0\u00bb\u00a0\u00bb transform_scale_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_translate_tablet=\u00a0\u00bb\u00a0\u00bb transform_translate_phone=\u00a0\u00bb\u00a0\u00bb transform_translate_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_translate_linked=\u00a0\u00bboff\u00a0\u00bb transform_rotate_tablet=\u00a0\u00bb\u00a0\u00bb transform_rotate_phone=\u00a0\u00bb\u00a0\u00bb transform_rotate_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_skew_tablet=\u00a0\u00bb\u00a0\u00bb transform_skew_phone=\u00a0\u00bb\u00a0\u00bb transform_skew_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_origin_tablet=\u00a0\u00bb\u00a0\u00bb transform_origin_phone=\u00a0\u00bb\u00a0\u00bb transform_origin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb transform_styles_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb positioning=\u00a0\u00bbabsolute\u00a0\u00bb position_origin_a=\u00a0\u00bbcenter_right\u00a0\u00bb position_origin_a_tablet=\u00a0\u00bbbottom_right\u00a0\u00bb position_origin_a_phone=\u00a0\u00bb\u00a0\u00bb position_origin_a_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb position_origin_f_tablet=\u00a0\u00bb\u00a0\u00bb position_origin_f_phone=\u00a0\u00bb\u00a0\u00bb position_origin_f_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb position_origin_r_tablet=\u00a0\u00bb\u00a0\u00bb position_origin_r_phone=\u00a0\u00bb\u00a0\u00bb position_origin_r_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb width=\u00a0\u00bb65%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb50px|60px|50px|60px|false|false\u00a0\u00bb transform_styles_tablet=\u00a0\u00bb\u00a0\u00bb transform_styles_phone=\u00a0\u00bb\u00a0\u00bb positioning_tablet=\u00a0\u00bbrelative\u00a0\u00bb positioning_phone=\u00a0\u00bb\u00a0\u00bb positioning_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb]<\/p>\n

Capucine Boutin
Responsable marketing, Bexley<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb]<\/p>\n

\u201cProbance stimule nos ventes en ligne comme en magasin. La moiti\u00e9 des visiteurs en boutique y ont \u00e9t\u00e9 amen\u00e9s par nos newsletters personnalis\u00e9es\u201d<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbTexte avec liste\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb120px||120px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb60px||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb]<\/p>\n

Capter les donn\u00e9es pour capter les clients<\/h2>\n

\u00ab Nous avons pris le temps d\u2019\u00e9tudier les options qui s\u2019offraient \u00e0 nous. Nous voulions le degr\u00e9 de personnalisation et les capacit\u00e9s de recueil de donn\u00e9es qu\u2019offrent g\u00e9n\u00e9ralement les progiciels marketing multifonction. Mais ce type d\u2019outils sophistiqu\u00e9s \u00e9tait hors de nos moyens et beaucoup trop lourd pour nous. Nous avons choisi Probance pour son co\u00fbt inf\u00e9rieur et sa flexibilit\u00e9. \u00bb<\/p>\n

En 2017, Bexley consulte Probance avec une liste d\u2019objectifs bien d\u00e9finis.<\/p>\n

    \n
  • Accro\u00eetre les ventes et fid\u00e9liser au moyen de messages personnalis\u00e9s, coh\u00e9rents d\u2019un canal \u00e0 l\u2019autre.<\/li>\n
  • Int\u00e9grer les donn\u00e9es li\u00e9es aux points de vente : magasins et boutique en ligne ne pouvaient plus rester s\u00e9par\u00e9s.<\/span><\/li>\n
  • Mettre en place des sc\u00e9narios marketing personnalis\u00e9s aux pratiques commerciales de Bexley.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbTexte + visuel\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#cfddd4″ custom_padding=\u00a0\u00bb140px|8%|140px|8%|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|8%||8%|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb]<\/p>\n

    Automatis\u00e9 et tout-en-un<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb]<\/p>\n

    Probance a fourni \u00e0 Capucine Boutin une solution tout-en-un et sur-mesure qui fonctionne sans supervision quotidienne de sa part, lui faisant gagner un temps pr\u00e9cieux. Bexley y trouve :<\/p>\n

      \n
    • Une base de donn\u00e9es multidimensionnelle consolidant, entre autres, les donn\u00e9es relatives aux clients en boutique comme en ligne, le catalogue de produits, les stocks disponibles dans chacun des points de vente, ou encore les comptes fid\u00e9lit\u00e9.<\/li>\n
    • 10 sc\u00e9narios marketing identifi\u00e9s par Bexley, incluant des messages d\u2019anniversaire, un guide d\u2019entretien des chaussures, des relances de paniers abandonn\u00e9s, et des enqu\u00eates apr\u00e8s-vente.<\/li>\n
    • Des campagnes de marketing multicanal combinant e-mails, SMS, publipostage (pour les remises fid\u00e9lit\u00e9), publicit\u00e9s Facebook, etc.<\/li>\n
    • Des statistiques et indicateurs de performance intelligibles, donnant \u00e0 Bexley une vision d\u2019ensemble de ses ventes en boutique et en ligne, ainsi que de l\u2019efficacit\u00e9 de son marketing.<\/li>\n
    • Un service client qui r\u00e9pond pr\u00e9sent.<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/02\/bexley-visuel.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex;||flex-direction: column;||justify-content: center;\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbContenu texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb125px||125px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||60px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb]<\/p>\n

      Une solution sur-mesure pour des messages plus personnalis\u00e9s<\/h2>\n

      Parce que la solution Probance est int\u00e9gralement personnalis\u00e9e aux contraintes de Bexley, \u00e0 ses mouvements de stocks et \u00e0 ses clients, les communications sont d\u00e9sormais plus pertinentes et plus efficaces.<\/p>\n

      \u00ab Les diff\u00e9rents sc\u00e9narios marketing se conjuguent vraiment bien. Ils sont tous compl\u00e8tement personnalis\u00e9s aux centres d\u2019int\u00e9r\u00eats et aux comportements d\u2019achat de chaque client. Cela nous permet d’envoyer des messages plus cibl\u00e9s avec des taux d’ouverture \u00e9lev\u00e9s.<\/span> Cons\u00e9quence logique, les ventes augmentent \u00bb, explique Capucine Boutin. \u00ab Cibler les paniers abandonn\u00e9s est particuli\u00e8rement efficace. \u00bb<\/p>\n

      \u00ab La flexibilit\u00e9 de Probance s\u2019\u00e9tend au ciblage. Par exemple, lorsque nous menons des campagnes de r\u00e9activation, l\u2019outil nous permet d\u2019exclure les clients qui viennent d\u2019effectuer un achat, ou ceux qui ouvrent souvent les e-mails mais n\u2019ach\u00e8tent rien. Concr\u00e8tement, cela nous \u00e9vite de d\u00e9ranger ceux qui ne sont pas susceptibles d\u2019acheter. \u00bb<\/p>\n

      De plus, des indicateurs de performance bien en \u00e9vidence sur les tableaux de bord et rapports personnalis\u00e9s permettent \u00e0 Capucine Boutin de mesurer l\u2019effet sur les ventes. \u00ab Nous pouvons mesurer les r\u00e9sultats de notre marketing digital sur nos chiffres de vente. Probance analyse efficacement les ventes, en boutique comme en ligne. Plus efficacement que l\u2019outil dont c\u2019est la fonction d\u00e9di\u00e9e, d\u2019ailleurs ! \u00bb<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbListe avec icones\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#cfddd4″ custom_padding=\u00a0\u00bb95px||140px||false|false\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbTitre liste\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb48px\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb]<\/p>\n

      Les B\u00e9n\u00e9fices pour Bexley<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ admin_label=\u00a0\u00bbIcon + titre + texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb40px|auto|0px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/03\/icon-difference-1.png\u00a0\u00bb title_text=\u00a0\u00bbicon-difference 1″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:inline-block;||border-radius:50%;||padding: 15px 16px;\u00a0\u00bb border_radii=\u00a0\u00bbon|NaN%|NaN%|NaN%|NaN%\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb]<\/p>\n

      Une personnalisation ultime<\/h3>\n

      [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb]<\/p>\n

      Justificatifs d\u2019achat, points fid\u00e9lit\u00e9, comportements en ligne, catalogue de produits et objectifs commerciaux : tout est consolid\u00e9 dans le r\u00e9f\u00e9rentiel de donn\u00e9es personnalis\u00e9.<\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/03\/icon-BEXLEY-benefits-2.png\u00a0\u00bb title_text=\u00a0\u00bbicon-BEXLEY-benefits 2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:inline-block;||border-radius:50%;||padding: 16px 17px;\u00a0\u00bb border_radii=\u00a0\u00bbon|NaN%|NaN%|NaN%|NaN%\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb]<\/p>\n

      Une vision d\u2019ensemble<\/h3>\n

      [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb]<\/p>\n

      La consolidation des donn\u00e9es li\u00e9es aux points de vente physiques et au site marchand permet d\u2019harmoniser les messages et de les personnaliser finement.<\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/03\/icon-BEXLEY-benefits-3.png\u00a0\u00bb title_text=\u00a0\u00bbicon-BEXLEY-benefits 3″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:inline-block;||border-radius:50%;||padding: 18px 15px;\u00a0\u00bb border_radii=\u00a0\u00bbon|NaN%|NaN%|NaN%|NaN%\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb]<\/p>\n

      Des analyses intelligibles<\/h3>\n

      [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb]<\/p>\n

      Des tableaux de bord et rapports personnalis\u00e9s permettent \u00e0 Bexley de mesurer les r\u00e9sultats de son marketing automatis\u00e9 en un coup d\u2019\u0153il.<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBloc contact\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb68%\u00a0\u00bb width_tablet=\u00a0\u00bb84%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb150px||150px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb60px\u00a0\u00bb]<\/p>\n

      Lancez-vous<\/h2>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.8.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNyJ9fQ==@\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbleft\u00a0\u00bb button_alignment_phone=\u00a0\u00bb\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_class=\u00a0\u00bbhome-btn-first\u00a0\u00bb _builder_version=\u00a0\u00bb4.8.2″ _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#000000″ button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb30px|60px|30px|90px|false|false\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Probance x Bexley Avec les communications clients personnalis\u00e9es de la solution Probance, la marque de pr\u00eat-\u00e0-porter masculin Bexley r\u00e9concilie marketing physique et marketing digital.Bexley a fait appel \u00e0 Probance pour mieux coordonner marketing physique et digital afin de renforcer la fid\u00e9lit\u00e9 et les ventes. Depuis sa cr\u00e9ation par Eric Botton \u00e0 Lyon en 1985, la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2669,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2692","page","type-page","status-publish","hentry"],"yoast_head":"\nProbance x Bexley - [Preprod] Probance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.probance.com\/customers\/the-bexley-story\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Probance x Bexley - [Preprod] Probance\" \/>\n<meta property=\"og:description\" content=\"Probance x Bexley Avec les communications clients personnalis\u00e9es de la solution Probance, la marque de pr\u00eat-\u00e0-porter masculin Bexley r\u00e9concilie marketing physique et marketing digital.Bexley a fait appel \u00e0 Probance pour mieux coordonner marketing physique et digital afin de renforcer la fid\u00e9lit\u00e9 et les ventes. 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